Go Mobile Media to open in Toronto
By Adnews Staff
A new mobile media company called Go Mobile Media will open in Toronto tomorrow. The company's vehicle includes 24 scrolling billboards, three video screens, a glass showroom for product displays and an FM radio transmitter to broadcast promotional messages to nearby cars. Optional components include vehicle wraps, an external sound system and the distribution of product samples by promotional workers. "Imagine being able to scroll through a series of teaser billboards for a new motorcycle only to surprise onlookers when the actual bike is revealed inside the truck," said company president William Kozma. "How about the impact of being able to play live video games, television commercials or movie trailers directly on the vehicle as commuters tune in to hear the audio portion transmitted directly into their cars? The promotional possibilities are endless." The company plans to expand its operation into other major markets in North America at a later date.