Go Mobile Media readies ad-supported pedal taxis
By Adnews Staff
Go Mobile Media of Toronto will add a collection of pedal taxis to its advertising inventory this spring. The vehicles will operate in downtown Toronto as a pilot project. Pedestrians will be able to ride in the taxis for free. Sponsors will brand the vehicles while the drivers will interact with the passengers to offer incentives or product samples. The program will run until the fall, supported by a public relations campaign promoting the environmental benefit of the cabs. "By combining fuel-free transportation with an interactive brand experience that provides consumers a no-cost commute, companies can reinforce their commitment to environmental responsibility and community-minded thinking," said Will Kozma, director of marketing at Go Mobile Media.