Bell Media, ICA begin inclusivity competition
Bell Media has begun a first annual contest initiative in collaboration with the Institute of Communication Agencies called “Inclusivity, Diversity and Equity in Advertising.” According to the organizations, the participants who submit the campaign that “best demonstrates a clear message of diversity and inclusion” will receive $1 million worth of media inventory on Bell Media properties, including television, radio, out-of-home and digital, to run the campaign in 2021. The contest is open to national and international brands and their agencies. Entry details will be announced in November.
“The ICA believes that not only is diversity and inclusion a global business imperative, but that it’s a growth-driving narrative for Canadian brands and companies,” said Scott Knox, president and CEO of the ICA. “We’re excited to announce this unique media partnership between the ICA and Bell Media and the launch of the inaugural IDEA competition in order to bring awareness to diversity as business strategy.”