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Unilever continues Dove Campaign for Real Beauty
Unilever has released new creative as part of its "Campaign for Real Beauty" initiative for the Dove skincare brand. The print and online campaign is intended to encourage discussion about the ways in which digital photo retouching in advertising and the media can distort a woman's perception of beauty and negatively impact self-esteem. The print campaign will begin on April 26, while the online component consists of an interactive application at the brand's Facebook page. "Dove believes that every woman should have a positive relationship with beauty," said Sharon MacLeod marketing vice-president for Dove. "That is why we have made the commitment not to distort any of our images to create an unrealistic or unattainable view of beauty. Dove only casts real women in its advertising campaigns. We believe our images continue to demonstrate that real beauty comes in many shapes, sizes, colours and ages."