Hyundai sponsors NHL
By Adnews Staff
Hyundai Auto Canada has signed a sponsorship agreement with the National Hockey League and the NHL Player’s Association. During this multi-year agreement, Hyundai will be the official automotive sponsor of the league and the association, while its Genesis brand will be the official luxury automotive sponsor of the organizations. The sponsorship begins in the fall with the start of the 2022-23 NHL season. It will include brand exposure at events such as the NHL Heritage Classic and Stanley Cup Playoffs, in addition to media exposure and usage rights of the NHL name and logo as well as current and former NHL players.
“Hyundai has long been champion of Canada's hockey community at the grassroots level,” said Don Romano, president and CEO of Hyundai Canada. “We are incredibly excited to expand on that, and at the highest level, as the NHL and NHLPA's official automotive partner starting next season in Canada. This partnership with Canada's premiere sports league provides us with an exceptional opportunity to engage with not only our customer base, but Canadians from coast-to-coast who share Hyundai's love for hockey.”