Vice Media signs representation deal with Ideon
By Adnews Staff
Vice Media Group has signed an exclusive sales and branded content development agreement with Ideon Media of Toronto. Ideon Media will represent the commercial activity of Vice.com and Refinery29.com in Canada to advertisers. This includes the sale of advertising and sponsorships, production of branded content, as well as affiliate advertising and commissions.
“Vice is a Canadian media success story and has always been the gold standard for integrated campaigns targeting the youth demographic,” said Shawn Phelan, vice-president of brand partnerships at Ideon Media. “From best-in-class branded content, to incredible brand-sponsored events, and even cutting-edge proprietary digital ad products, Vice and Refinery29 allow brands to reach a huge Canadian audience of highly influential Gen-Z and Millennial young people in authentic and meaningful ways.”