Moneris forms agreement with Connected Interactive
By Adnews Staff
Toronto-based payment processing company Moneris has formed an agreement with Connected Interactive to sell retail audience data to the Canadian digital marketing industry. The data consists of information about credit and debit transactions as well as forms of payment such as Apple Pay and Google Pay. Connected Interactive will be the exclusice sales representative of the data in English Canada, with sales in Quebec being handled exclusively by JSquare2. Moneris audiences will be available as a managed service and later ar part of Connected Interactive’s DataDesk.io self-service digital ad buying system.
“A deeper understanding of audiences and more informed marketing decisions all begin with having the right data at your fingertips,” said Sanjeev Chib, managing director of Spendscape, the data solutions subsidiary of Moneris. “Our partnership with CI is an exciting step forward in applying Moneris’s data to the world of digital advertising, bringing data within reach of marketers, and helping them see the retail landscape more clearly.”