Genius signs representation deal with Ideon Media
Genius, a New York-based online property specializing in music lyrics and information, has signed a representation agreement with Ideon Media of Toronto. Through this deal, Ideon will be the the exclusive Canadian advertising sales representative for the brand. Genius, founded as Rap Genius in 2009, attracts approximately 2.6 million Canadian visitors per month, according to the company. Its content also includes online videos and streaming initiatives with Spotify and Apple Music.
“Genius and Ideon were both founded ten years ago, and during that time the staff at Ideon have been avid followers of the site, app, social and video that Genius puts out,” said Kevin Bartus, president and CEO of Ideon Media. “We’ve been in good company. Genius now reaches over two million Canadians who are deeply engaged in music and entertainment content. We’re thrilled to be able to bring Canadian advertisers this first to market opportunity to leverage Genius for branded content and display advertising opportunities.”