Ideon signs rep deal with Business Insider
By Rob Bale
Ideon Media of Toronto has signed an advertising sales representation agreement with media company Business Insider. Through this agreement, Ideon will exclusively handle Canadian advertising sales and corporate partnerships for the company’s digital properties. According to the company, Business Insider attracts 5.1 million Canadian online visitors per month.
“We are thrilled to work with Ideon Media to expand our audience of five million readers in Canada, a growing market that strongly resonates with Business Insider's business, tech and innovation coverage,” said Orlando Reece, global head of sales at Business Insider. “This partnership brings the power of our global audience to local advertisers. Ideon Media's expertise and presence in Canada will open up new doors and endless opportunities for our partners looking to build authentic connections with 100 million Business Insider readers.”