Hyundai releases new commercial
Hyundai Auto Canada of Markham, ON has released a new television commercial promoting its Santa Fe Sport 2.0T. The 30-second ad, developed by Innocean Worldwide Canada, focuses on the car being named 2013 Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada. It depicts the vehicle climbing a mountain made from other compact utility vehicles. The ad was released on the brand's Facebook page late last week and will begin airing in prime time on major television networks today. "We're honoured and humbled to have earned Canada's top automotive prize amidst such a strong field of competitors," said Jennifer Dobbs, director of marketing at Hyundai Canada. "Created to share these victories and celebrate our pride, 'SUV Mountain' puts an imaginative spin on the rigorous testing methods AJAC uses to select the industry's best new models. In doing so, we're inviting viewers to discover for themselves why the Santa Fe Sport is a favourite among Canada's leading automotive experts."