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Mattel holds Barbie event in Toronto
Toy company Mattel conducted an event in the Toronto area this weekend as part of its ongoing "Barbie is Moving" campaign. The event, which took place at Wild Water Kingdom in Brampton, ON, was supported by a six-week teaser campaign and media relations developed by GCI Group of Toronto. Attendees of the event could walk down a fashion show runway, view a Barbie movie and construct a Barbie-themed room out of Mega Bloks. The agency will conduct similar support for an upcoming event in Vancouver that will take place from Aug. 2 to 4. "Barbie loves Canada, so it's no surprise that she is looking to her Canadian fans for inspiration on this North American tour," says Alicia Sumar, Barbie brand manager at Mattel Canada. "We're so excited to have girls from across the country step into Barbie doll's world and let their imaginations and inspirations soar."