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GCI Group updates branding

Toronto-based public relations agency GCI Group has undertaken a rebranding initiative. The effort includes a new visual identity and a redesigned website at <https://www.gcicanada.com>. According to the company, the new branding is intended to convey the agency's "philosophy of idea architecture." GCI Canada is a subsidiary of the WPP Group.

"Our clients' communications needs are constantly churning and new challenges are always bubbling up," said GCI Canada president Joe Peters. "GCI Canada is matching that energy with today's transformation. Our clients need new and better ideas, brilliantly executed, and we're delivering."

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