Chevrolet begins Boots & Hearts promotion
Chevrolet Canada has begun a sponsorship promotion with Corus Entertainment. The automobile brand will sponsor a country music event called the Boots & Hearts Emerging Artist Showcase, which will be conducted by Corus in August. As part of the initiative, Global Television program ET Canada will air two 30-minute branded television specials focusing on country music. These will be supported with television and radio commercials, online videos, digital ads and social media activities. The campaign was developed in-house by ET Canada creative team and T71, with support from Momentum Canada and The Story Lab.
"At Chevrolet we are inspired by the dreams of Canadians, and that's why we want to help emerging Canadian music artists turn their passion into profession," said James Hodge, national marketing communications manager at Chevrolet Canada.