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Sony Computer Entertainment Canada hires Media Profile
By Adnews Staff
Sony Computer Entertainment Canada has retained Media Profile of Toronto as its Canadian public relations agency of record. The assignment includes launch work for the upcoming PlayStation 4 video game console. Janine Smith, a public relations specialist at Sony Computer Entertainment Canada, will join Media Profile as a senior consultant to work on the account. "The Media Profile team impressed us with their enthusiasm, creativity, and considerable tech and entertainment experience," said Matt Levitan, director of marketing and public relations at Sony Computer Entertainment Canada. "This will be an exhilarating year for SCEC and we're very pleased to have Media Profile on board to help tell our story in a new and compelling way."