Curve Lake First Nation hires Media Profile
By Derek Winkler
Curve Lake First Nation has retained Media Profile of Toronto as its communications agency. The assignment includes community and stakeholder relations, as well as the development of a communication program. The firm won the account in a competitive request-for-proposals process.
“Cultural sensitivity, being respectful and the understanding of different cultures play a vital role in our communication efforts,” said Audrey Pearson, community projects liaison at Curve Lake First Nation. “Therefore, it was imperative for us to collaborate with a communications firm skilled in navigating the intricacies of engaging with Indigenous communities. Media Profile emerged as the ideal choice, boasting extensive expertise working with First Nations and an innovative approach to strategy development.”