Wesbild Holdings hires Media Profile
By Derek Winkler
Real estate developer Wesbild Holdings of Vancouver has retained Media Profile of Toronto as the public relations agency for a property called The Ritz-Carlton Residences, Okanagan, Predator Ridge. The property, located in the Okanagan Valley of British Columbia, consists of a resort and golf course, as well as aproximately 1,000 residences. According to the company, it is the first Ritz-Carlton standalone branded residential development in Canada. Media Profile will handle PR, community and stakeholder management, social media activities and creative strategy.
“As soon as we saw Media Profile’s proposal, we knew they were the right team to announce The Ritz-Carlton Residences, Okanagan, Predator Ridge,” said Brad Pelletier, senior vice-president at Wesbild Holdings. “They understand the significance of the announcement for our community, but also the region as a whole. For 33 years, Predator Ridge has evolved to become one of Canada’s premiere all-season resort communities, bringing regional and national success to the emerging Okanagan Valley. It is an honour to have been selected by The Ritz-Carlton for our biggest venture to date, and we can’t wait to bring these residences, and several other developments, to life alongside the creative minds at Media Profile.”