Las Vegas Convention and Visitors Authority hires Media Profile
By Adnews Staff
The Las Vegas Convention and Visitors Authority has retained Media Profile of Toronto as its Canadian consumer public relations agency of record. The agency was chosen in a competitive review by R&R Partners of Las Vegas, the organization’s US agency. Media Profile will work to raise awareness of the authority’s brand in Canada. The assignment includes media relations, events and influencer relations.
“Media Profile stood out for its creativity, energy and strategic thinking during our competitive review,” said Rob Dondero, executive vice-president at R&R Partners. “With Canada being the number one international visitation market for Las Vegas, we were looking for a nimble partner with regional intelligence who could identify, ideate and activate local opportunities for the LVCVA.”