WestJet releases Las Vegas video
WestJet of Calgary has released an online promotional video called "WestJet Seat City" in collaboration with the Las Vegas Convention and Visitors Authority. The video depicts three couples who traveled to Las Vegas as part of a special promtional event. This is the second phase of an ongoing campaign developed by Rethink which began last year.
"Las Vegas is a unique adventure with so much to offer Canadians looking for a quick getaway," said Richard Bartrem, vice-president of marketing communications at WestJet. "The campaign harnesses what both WestJet and Vegas are known for, unforgettable experiences that speak to the hearts of our guests and visitors. There is no better way to get there than with WestJet, Canada's biggest airline to Las Vegas."