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Rogers Media readies Chatelaine Radio
By Adnews Staff
Rogers Media will launch a new property called Chatelaine Radio on July 21. The weekly two-hour radio program will air on CHFI 98.1 in Toronto, Lite 95.9 in Calgary and CHYM 96.7 and Country 106.7 in Kitchener, ON. On-air personalities from each station will host the show, which will combine music with lifestyle content covering topics such as food, style and health. Each show will feature conversations with various Chatelaine editorial staff. The Chatelaine brand also includes print, online, television and mobile properties. "One year ago, we expanded to television with the Chatelaine Edition on City's Cityline," said publisher Tara Tucker. "The success of that endeavour gives us confidence that our audience and advertisers will also embrace the Chatelaine experience on radio. Chatelaine is committed to helping our audience make the everyday extraordinary, no matter their favoured platform, and speaking with them through our Rogers radio stations gives us another opportunity to reach our audiences and deliver our content."