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Hot Tomali launches Cheddar Labs

Vancouver-based Hot Tomali has launched a new retail training website called Cheddar Labs. Located at <http://www.cheddarlabs.com>, the service provides prize incentives to retail sales workers for training on the products they sell. The program is funded by product manufacturers. Participating retailers include Best Buy, Future Shop, Apple Store, Target, Staples and Walmart. "Cheddar Labs is a powerful marketing channel for brands," said Thomas Stringham, creative director of Hot Tomali. "Manufacturers now have a direct line of communication with the retail associates on the front line. It's an adaptive solution that's designed to effectively train any vertical market, including technology, apparel, food and beverage, automotive, and healthcare. Our administrative tools make creating and updating content easy, so that marketing and communications teams and their agencies can manage materials directly."

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