LG Electronics begins Signature Kitchen Suite campaign
LG Electronics has begun a new campaign promoting its new Signature Kitchen Suite brand. Developed by Innocean Worldwide Canada of Toronto, the campaign consists of a series of online videos featuring restaurant owner, chef and Food Network Canada personality Nick Liu. The videos highlight four products in the line: the Column Refrigerator, 48-inch Dual-Fuel Pro Range, the Induction and True Combi-Steam Oven, and the Wine Column Refrigerator. The series includes four 15- and five 30-second videos in French and English.
“Signature Kitchen Suite delivers innovation with leading-edge technology to provide more flexibility to prepare food in the best possible way, demonstrating respect for food at every level, which is why Chef Nick was a natural fit,” said Alice Choe, social media director at Innocean. “He is a chef who is recognized for having respect and passion for food. If you have seen him on one of Food Network Canada’s shows or eaten at his restaurant, you know that not only is his food delicious, he is forward thinking in his approach to cooking and embraces innovation.”
Innocean was retained by LG to promote the high-performance appliance line earlier this year. The overall assignment includes media planning and buying, digital promotion, content creation and social media activities.