Ceder's hires Your Brand
By Adnews Staff
Ceder’s non-alcoholic gin has retained Your Brand Integrated Marketing Communications of Toronto as its Canadian public relations agency of record. The assignment includes branded content management, corporate partnerships, media relations and influencer activities in support of the launch of the brand in Canada.
“This assignment is very special for us as it comes fresh off the heels of our collaboration with Ceder’s to launch the brand in Canada, which we felt had all the earmarks of a great partnership,” said agency president Kris Menon. “As a pioneering integrated marketing agency in Canada, our agency possesses specific long-term expertise developing successful marketing communications campaigns for alcoholic and non-alcoholic beverage producers. We’re so proud to put that expertise to the test for this remarkable brand.”