Two Oceans begins Bachelorette Canada campaign
South African wine brand Two Oceans Wines has signed an agreement with specialty television channel W Network to sponsor reality program The Bachelorette Canada. The deal includes product integration on The Bachelorette Canada and Aftershow, along with digital and television brand exposure, including a 30-second commercial. The promotion will also include consumer sampling initiatives ties to the broadcaster's marketing activities for the show.
The sponsorship will be part of an overall marketing campaign for the brand that will incorporate social media activities, street-level sampling programs in Toronto and Vancouver, in-store promotions, radio advertising and influencer activities. The campaign was developed by Your Brand Integrated Marketing Communications of Toronto. Two Oceans is produced by Distell Wine & Spirits and distributed in Canada by Peter Mielzynski Agencies.
"We are looking forward to being a part of The Bachelorette Canada and an experience that allows viewers to relax, put their feet up and escape the day-to-day for 90 minutes," said Rob Malloch, chief marketing officer at PMA Canada. "Two Oceans' brand proposition pairs very well with the series and we are excited to launch our involvement on a national scale."