Skyy Vodka conducts second Sex and the City promotion
Skyy Vodka is conducting a promotion tied to its product placement in the upcoming Warner Bros. Entertainment movie Sex and the City 2, which will debut on May 27. The initiative includes the creation of five cocktails intended to reflect the main characters of the film. These will be served in bars and restaurants nationally. The campaign also includes a contest, conducted in association with the LCBO, called "Ladies Night on the Town." The winner and three friends will receive a private screening of the movie, as well as limousine transportation, hotel accommodation and dinner. The contest will be promoted with point-of-purchase materials at LCBO locations. Skyy Vodka is distributed in Canada by Peter Mielzynski Agencies. "After the tremendous success of Skyy Vodka's partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon," said Rob Malloch, chief marketing officer at Peter Mielzynski Agencies. "Sex and the City helps to define sophisticated cocktail culture around the world and celebrate women who enjoy life and feel good, which is the essence of Skyy Vodka."