Workopolis breaks Time to Shine campaign
By Adnews Staff
Career website Workopolis will begin a new national advertising campaign today using the tagline, "Time to Shine." The campaign includes a television commercial in English and French, as well as print and online advertising. The commercial is aimed primarily at job-seekers. The creative depicts a job interview interrupted by a large prop representing the ad for the job. It uses the copy, "See beyond the job posting." The print and online ads are primarily aimed at employers. They use the same visual theme, but include the copy, "Don't let a job posting hide who you really are." The campaign is intended to depict Workopolis as a way for job-seekers and employers to each find out what the other is really like. The TV campaign will run for four weeks now and four weeks in September. The print and online ads will run through the year. The creative was developed by Zulu Alpha Kilo. Media buying was handled by Roundtable Advertising.