Loblaw begins PC Kitchen Drop promotion
By Derek Winkler
Loblaw Companies has begun a holiday season promotion for its President's Choice brand called the “PC Kitchen Drop.” The initiative features a mobile kitchen that consumers can book to provide food at holiday parties in downtown Toronto and Montreal. The branded vehicle incorporates a kitchen inside a glass box, where a chef will cook meals for groups of up to 12. The menu consists of products and recipes from the PC Holiday Insiders Report. The kitchen can be booked for free on a first-come-first-serve basis at <http://www.pckitchendrop.ca>. The promotion was developed by Zulu Alpha Kilo.
“Kitchen Drop really captures what the PC Holiday Insiders Report has always been about,” said Lindsay Cook, vice-president of brand and loyalty marketing at Loblaw. “Taking the stress out of hosting and elevating every meal into something remarkable.”