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Sponsorship roundup

Alcohol importer Peter Mielzynski Agencies has signed a sponsorship agreement with the Toronto International Film Festival making its Skyy brand the official vodka of the event. Skyy will be the presenting sponsor of the festival's award for best Canadian first feature film. The brand will also develop a number of cocktails that will be served at festival events. The sponsorship will also include a national consumer contest that will be advertised in publications including LCBO Food & Drink, Tribute and Now. The winner of the contest will receive a three-day trip to Toronto to attend the festival. The brand will also offer radio coverage of the festival in association with 99.9 Virgin FM. Skyy will also conduct social media activities in association with its sponsorship. "We're excited about the dynamic consumer initiatives we've put into place this year that will bring  VIP Festival experiences to Skyy Vodka and film fans across the country," said Chris Staresinic, senior marketing manager for Skyy at Peter Mielzynski Agencies.

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