Defy Media signs representation deal with Suite 66
Defy Media of New York has signed Suite 66 of Toronto as its exclusive advertising sales representative in Canada. Defy specializes in digital properties aimed at consumers between the ages of 13 and 34. These properties include Smosh, Smosh Games, AweMe, Clevver, Screen Junkies and others. According to the company, its full slate of programs attracts approximately 800 million video views per month, with 24 million YouTube views per month in Canada. Suite 66 will offer advertisers brand integration options, branded content and sponsorships.
"Suite 66 is thrilled to be working with Defy Media, a company that has a tremendous connection with influential young consumers," said Treva Goodhead, vice-president of business development at Suite 66. "We pride ourselves on being a home for great content and we look forward to connecting advertisers with a massive audience across DEFY's standout portfolio of programming through this partnership."