LG begins Hot Docs sponsorship
By Adnews Staff
LG Electronics Canada has begun a sponsorship promotion for its LG Velvet mobile device in collaboration with the Toronto-based Hot Docs film festival. The brand will sponsor a series of documentary films called “Movers and Shapers” that will be available for free on the Hot Docs at Home video-on-demand service. The five films cover subject matter related to fashion, music, art, sports and culture. They will be viewable at <http://www.hotdocs.ca> from Aug. 7 to Sept. 3. Each film will be accompanied by a question-and-answer session with the director, conducted via Instagram Live. These sessions will be captured using LG Velvet devices. Each session will include the giveaway of a Velvet to a viewer. The promotion also includes social media content, banner advertising and trailer placement.
“We are excited to partner with Hot Docs and connect with the creative community,” said Varun Kalia, head of mobile at LG Electronics Canada. “Offering a suite of innovative content capture solutions, the LG Velvet 5G is a mobile device designed for creators and is the perfect complement to Movers and Shapers.”