Kitchen Hub conducts Mooby's campaign
Kitchen Hub, a dining venue operated by a group of Toronto restaurants, has begun an out-of-home advertising campaign in that city. It consists of banners in the downtown area that purport to promote Mooby’s, a fictional fast food restaurant that appears in a number of movies by director Kevin Smith. The promotion includes a temporary Mooby’s location selling food items from the films as well as branded merchandise. The campaign is begin conducted in association with Grassroots Advertising.