Kleenex begins back-to-school promotion
By Adnews Staff
Kimberly-Clark has begun a promotion for its Kleenex brand intended to provide school supplies and other forms of support to children in need as back-to-school season approaches. The effort includea a $100,000 donation to charitable organization BGC Canada. The promotion also includes limited-time special packaging for Canadian-manufactured Kleenex products.
“With many BGC Clubs opening up across the country, we recognize the need for supplies and resources is greater than ever,” said Natalia Surina, marketing director for Kleenex Canada. “As a brand that exists to help you take on life's ordinary and extraordinary moments, we're proud to partner with BGC Clubs that directly serve the communities where were live and work, and in time for the back-to-school season.”