Curate Mobile debuts Kismet
By Adnews Staff
Toronto-based mobile advertising agency Curate Mobile has launched a new company called Kismet, specializing in programmatic mobile ad buying. The company’s services are aimed at advertisers and agencies, and, according to the Curate, are intended to “bridge the gap between performance marketing and branding through technology.”
“The changes in our industry over the last year, especially with Apple's updates related to consumer privacy, have ushered in a period of necessary adaptation for mobile marketing professionals,” said CEO Marc Porcelli. “Through our insights and experience with Curate over the last several years, we were able to build a mobile-first programmatic platform in Kismet that reaches consumers on the device they spend the most time on while delivering the right message, at the right time, in the right format to the precise target audience.”