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Nuuvera hires Venture
By Adnews Staff
Cannabis company Nuuvera, based in Brampton, ON, has retained Venture Communications of Toronto as its marketing and communications agency. The firm won the account in a national competitive review. It will work to increase awareness of the Nuuvera brand globally. It will also support the launch of the company and its products globally.
"Nuuvera is building a global company for an emerging industry with emerging markets, so we were looking for an agency that can build a global brand based on Canadian principles," said Lorne Abony, CEO of Nuuvera. "It only made sense for us to work with [Venture owner] Arlene Dickinson, one of Canada's top marketers. This is a global dream team, full of intelligent, passionate and driven entrepreneurs. We are excited to have a key partner that shares an entrepreneurial approach to marketing and will help build on our success."