Via Rail releases new creative
Via Rail Canada of Montreal has begun a new phase of its ongoing "Why don't you take the train?" campaign. The new creative focuses on the hazards of winter driving and suggests train travel as an alternative to poor road conditions. It consists of two 15-second television commercials and six additional videos for social media, accompanied by print ads and billboards near major highways. The campaign will run through the winter. The campaign was developed by Cossette, with media work by Touché and digital support from Tink.