Pinterest conducts international campaign
By Adnews Staff
Social media website Pinterest has begun an international brand campaign. The effort promotes the site’s ability to help consumers find products of which they were previously unaware. Called “Find What You Actually Love: Pinterest Shopping,” the campaign highlights a number of new features of the site that focus on elecronic commerce. Developed by Stink Studios, it consists of a series of video ads, paid social media content and programmatic assets. The campaign will run in the United Kingdon, Germany, France, Canada, Australia, Brazil and the United States.
“On Pinterest, we can help people find and shop for what they actually love, even when they might not have the words to describe it themselves,” said Jim Habig, global head of business marketing at Pinterest. “Because Pinners come to Pinterest with the intent of looking for inspiration to make a purchase, advertisers have a unique opportunity to show consumers useful and additive shopping content where and when they are looking to buy something. The ‘Find what you actually love’ campaign brings this action to life.”