Tangerine conducts inchstone campaign
By Rob Bale
Tangerine Bank has begun an online campaign on social media service Pinterest. Through July, the company will run display ads on the service’s homepage and search landing pages. The creative focuses on what the company describes as “inchstones,” or small financial goals. The campaign will run in English and French.
“We know that Pinterest is a destination where people go to plan for moments big and small, so we wanted to show up for those planners in a way that resonated,” said Natalie Jones, chief marketing officer at Tangerine Bank. “In today’s world, saving for bigger financial goals can seem out of reach, but tackling smaller milestones can make a big impact over time. That’s why the ‘inchstone’ trend really clicked with us. We are thrilled to be working with Pinterest to reach the right audience and help Pinners plan for all of their financial milestones, big or small.”