Pinterest sponsors TIFF
By Derek Winkler
Social media website Pinterest has signed-on as a sponsor of the Toronto Film Festival. This is the first time the company has sponsored the event. Pinterest is operating an online “Filmspiration Hub” which offers festival-related content such as film listings, interviews, user-submitted content and images. The sponsorship also includes influencer activities with online personalities Lil Gabi D, Fred Anyona and Sonakshi.
“Movies have the power to inspire us in so many incredible ways and on Pinterest that visual inspiration leads to a new aesthetic, a fresh look, a genre-inspired renovation and so much more,” said Nadine Zylstra, global head of programming and originals at Pinterest. “We are thrilled to partner with a world-renowned festival like TIFF and we hope that by giving pinners backstage access to the festival we will provide the inspiration they are looking for to create a life they love.”