NKPR gains two assignments
By Adnews Staff
Toronto-based NKPR has recently gained two new assignments from R.M.P. Athletic Locker. The agency will handle public relations for clothing brand Fila Canada. The assignment includes media tours, event sponsorships, celebrity relationships, media relations and PR for its Function and F-Box product lines. "We worked with NKPR at the IT Lounge, their Toronto Film Festival celebrity gifting suite, and we saw their passion and drive," said Russ English, president of Fila Canada. "After watching the success they brought our brand during the festival, we knew we had to continue the relationship." NKPR will also handle public relations for footwear brand Brooks. The assignment will begin with the company's participation in the Kidfest Running and Reading Club. Fila and Brooks products are both distributed in Canada by R.M.P.