Rotman School of Management hires Tug
By Adnews Staff
The University of Toronto Rotman School of Management has retained Tug of Toronto as its digital marketing agency. The firm won the account in a competitive bidding process. The assignment includes digital marketing for Rotman programs including its masters, executive and central marketing programs. Tug has previously worked for Rotman on paid search and digital display campaigns in Canada and internationally.
“We began working with the Rotman School of Management team in 2018 and we’ve never looked back,” said Sophie Brooks, managing director of Tug. “Originally, we restructured and managed paid media campaigns for seven of Rotman’s Masters programs, and given the success of our original programs, we’ve grown our partnership with the elite school and have now become the paid media agency of choice for the transformative learning leader.”