Molson Coors readies Molson Exchange
By Rob Bale
Molson Coors is preparing a promotion called “The Molson Exchange.” On Sept. 22, consumers in Toronto can bring any foreign currency to the installation and exchange it for a Molson Canadian, Ultra or Export beer, or an Excel non-alcoholic beverage for the equivalent of three Canadian dollars. The promotion is intended to coincide with the end of summer travel season when consumers might have small amounts of foreign money left over from their vacations.
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