Colorectal Cancer Canada begins Save Butts campaign
By Derek Winkler
Colorectal Cancer Canada has begun a campaign called “Save Butts, Save Lives,” intended to raise awareness of colorectal cancer screening. The national campaign will begin in Quebec with an installation called “The Giant Colon Tour” that will visit 10 cities in the province. The installation consists of a 30-foot multimedia exhibit illustrating the pathologies that can be found inside the human colon. The campaign also includes a website at <http://www.save-butts.ca> at which consumers can sign a pledge to get themselves screened for the disease.
“We believe that together we can reduce the incidence and mortality of the disease by rallying communities, local organizations, companies and agencies to encourage their employees and members of average risk to get screened for colorectal cancer and by equipping them with the resources to help spread the word,” said Barry Stein, president and CEO of Colorectal Cancer Canada. “We need to prevent this cancer from becoming the leading cause of cancer death by building stronger relationships and demonstrating to all Canadians that colorectal cancer is preventable, treatable and beatable when caught early.”