Molson Coors conducts Buffalo campaign
By Derek Winkler
Molson Coors recently conducted an out-of-home campaign for its Molson Canadian beer brand in Buffalo, NY tied to the NHL playoffs. The campaign thanked Buffalo hockey fans for singing the Canadian national anthem when a microphone failed at a Buffalo Sabres game on April 28. It consisted of digital out-of-home advertising. In addition, during the next game in the series, promotional workers in Buffalo bars bought rounds of Moldon Canadian for local hockey fans. The effort also included social media content. The campaign was conducted in collaboration with Zeno Group.
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