Adidas sponsors Timbits Soccer
By Rob Bale
Athletic apparel company Adidas Canada has signed a multi-year sponsorship agreement with Tim Hortons in support of its Timbits Soccer program. Adidas will be the official provider of jerseys to the children participating in the program. The sponsorship will also include a television campaign featuring soccer player Jonathan David, who is also sponsored by Adidas.
“We are incredibly proud to partner with Tim Hortons for the Timbits Soccer program, cementing our commitment to youth sport in Canada.” said Kelly Graham, head of marketing at Adidas Canada. “As a global leader in sport, we believe in inspiring a lifelong love for sport and community from an early age, and this partnership is a great reflection of that belief.”
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