Adidas continues Backyard Legends campaign
By Rob Bale
Athletic apparel company Adidas Canada has released new creative as part of its ongoing “Backyard Legends” campaign. The executions feature Canadian soccer player Jonathan David. It was developed by Salt XC, with media work by WPP Media and public relations support from Burson. The larger international campaign, which began in early May, takes as its theme the pleasure of playing backyard sports with friends and neighbours.
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