Travel Path Media launches
By Derek Winkler
Adapt Media of Toronto has launched a new firm called Travel Path Media that will specialize in airport-based out-of-home advertising. The company will be the exclusive advertising sales representative of Plaza Premium Group, an operator of airport lounges and airport television service ReachTV. Natasha Stevens, previously of OMD, has joined Travel Path as director of sales.
“Canadian travel has roared back to pre-pandemic levels so instead of having our opulent travel products buried in a multimedia offering, we’re now showcasing them as the focal point for brands searching for the optimum way to reach Canadians pre and post flight,” said Jamie Thompson, founder of Adapt Media. “Travel Path Media directs messaging to those tourists via OOH and mobile targeting by polygoning Canadian and international airports, hotel chains, tourist attractions, theme parks, and convention centres.”