Neo, Adapt Media sign rep deal
By Rob Bale
Out-of-home media companies Adapt Media of Toronto and Neo of Montreal have formed a new sales representation agreement for advertising displays in gas stations and convenience stores. Adapt will represent Neo’s inventory in English Canada, while Neo will represent Adapt’s displays in Quebec.
“Neo is an agile organization with a trail-blazing spirit exactly like Adapt’s,” said Jamie Thompson, CEO of Adapt Media. “Neo’s solid client relationships in Quebec allow us to expand our customer base and provide advertisers with the opportunity to experience the power of combined networks. Simultaneously, our Toronto team will profitably showcase Neo’s specialized On-The-Go network, currently deployed in 347 service stations and convenience stores with more than 1,140 screens across Canada, as they deliver a fully realized integration of NEO and Adapt networks to unique audiences across the country.”