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Wendy's brings loyalty program to Canada

Fast food chain Wendy's Restaurants of Canada has launched a new loyalty program called Wendy’s Rewards. Participants in the program will receive 10 points for each dollar spent on food or drinks at a Wendy’s location in Canada. Accumulated points can also be redeemed for menu items. Consumers will be able to track their points using the chain’s mobile application.

“Wendy's has the best fans, and we are excited to reward them by bringing the Wendy's loyalty program to Canada,” said Liz Geraghty, chief international marketing officer st The Wendy's Company. “Who wouldn't want to be rewarded for enjoying Wendy's favourites like the Frosty, Junior Bacon Cheeseburger, and Breakfast Baconator?”

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