Intact Insurance conducts accident campaign
By Derek Winkler
Intact Insurance has begun a new campaign called “It’s No Accident.” Developed by Cossette, the campaign consists of 30- and 15-second video executions. The creative incorporates recordings of real calls to the company’s claims department, highlighting the speed with which Intact responds to a claim. The campaign also makes use of transit advertising and digital advertising. Media work is being handled by PHD Media.
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