Infiniti Canada conducts tablet campaign
Automaker Infiniti Canada has begun an online advertising campaign in support of the Infiniti JX. The campaign, developed by TBWA Toronto, OMD Canada, Littleroom.ca and Olive Media, will run on the tablet version of the Toronto Star until May 16. The ad allows users to examine various features of the vehicle by tilting or touching the screen. The ad also includes 360-degree views of the vehicles interior and exterior. "In recent months, the significant growth of tablet devices has given our mobile network great traffic featuring large, portable, touch-focused canvases," said Deborah Hall, mobile head at Olive Media. "OMD, TBWA and Infiniti believe, like we do, in the opportunities that tablet devices present and in pushing the envelope to create cutting edge creative experiences. We teamed up with Littleroom.ca to push ourselves to produce an ad unit that is a global first of its kind with extraordinary interactivity that promises to deliver exceptionally high user engagement."