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Glad begins Strength Training campaign

Clorox Canada has begun a social media campaign for its Glad garbage bag brand called the “Glad Strength Training Program.” The campaign, developed by FCB Canada of Toronto, consists of a 60-second online video featuring the brand’s “Garbage Man” spokescharacter performing in a 1980s-style workout video. The creative focuses on the strength of the bags, which the character uses as exercise equipment. The execution is the third in a series featuring the character. The campaign will run until the end of the month. Media work is being conducted by OMD Canada.

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